{"product_id":"drunk-elephant-c-firma-fresh-day-serum-28ml","title":"Drunk Elephant C-Firma Fresh Day Serum – 15% Illuminating Vitamin C – Clean Clinical Skincare – 0.94 fl oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eDrunk Elephant C-Firma Fresh Day Serum is a groundbreaking vitamin C serum that delivers a potent dose of 15% L-ascorbic acid (the purest form of vitamin C) along with ferulic acid and vitamin E. This powerful trio works synergistically to visibly brighten, firm, and smooth the skin while protecting against environmental aggressors. The serum is formulated with a unique fresh-activation system—you mix the powder into the liquid to ensure maximum potency at the time of first use. This clean clinical formula is dermatologist-tested, cruelty-free, and free of essential oils, silicones, and fragrance, making it suitable for even the most sensitive skin.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e15% Illuminating Vitamin C:\u003c\/strong\u003e L-ascorbic acid helps brighten dull skin, reduce the appearance of dark spots, and even out skin tone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFresh-Activation System:\u003c\/strong\u003e The powder and liquid are separated until first use, preserving the stability and efficacy of the vitamin C.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntioxidant Protection:\u003c\/strong\u003e Ferulic acid and vitamin E enhance the benefits of vitamin C and provide protection against free radicals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean Clinical Formula:\u003c\/strong\u003e Free of essential oils, silicones, fragrances, and other known irritants. Cruelty-free and dermatologist-tested.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVisible Results:\u003c\/strong\u003e With consistent use, skin appears more radiant, firm, and smooth, with reduced fine lines and wrinkles.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eTo activate the serum, press the pump firmly to release the powder into the liquid. Shake well for about 15 seconds until the powder is fully dissolved. Apply 2-3 drops to clean, dry skin in the morning. Follow with your favorite moisturizer and sunscreen. Use within 24 months after activation for best results. Avoid contact with eyes.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis serum is ideal for anyone seeking a high-performance vitamin C treatment that is both effective and gentle. It is especially beneficial for those with dull, uneven skin tone, fine lines, or early signs of aging. Because it is free of common irritants, it is suitable for sensitive skin, including those prone to redness or reactions.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eDrunk Elephant is a brand committed to clean clinical skincare, using only ingredients that benefit the skin and excluding the “Suspicious Six”: essential oils, drying alcohols, silicones, chemical sunscreens, fragrances, and SLS. The C-Firma Fresh Day Serum exemplifies this philosophy by delivering a powerful, stable vitamin C formula without unnecessary additives. The fresh-activation system ensures you get the most potent dose at first use, maximizing results. Backed by dermatologist testing and cruelty-free certification, this serum is a trusted choice for those who want visible, long-term skin improvements without compromise.\u003c\/p\u003e\u003cp\u003eTechnical details: 28 ml \/ 0.94 fl oz. Dimensions: 1.0 x 2.0 x 3.0 inches. Store in a cool, dry place away from direct sunlight.\u003c\/p\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46512822026439,"sku":null,"price":107.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B09B4B1ZJQ-drunk-elephant-c-firma-fresh-day-serum-2-main_ec0faea8-74bf-453f-ba1c-5a8c7391b1b2.jpg?v=1778090342","url":"https:\/\/avelisse.co.uk\/products\/drunk-elephant-c-firma-fresh-day-serum-28ml","provider":"Avelisse","version":"1.0","type":"link"}