{"product_id":"bumble-and-bumble-sumogel-hi-hold-styling-gel-1-5-oz","title":"Bumble and bumble. Sumogel Hi-Hold Styling Hair Gel – Strong, Flexible Hold for Sculpted Styles with Hi-Shine Finish, 1.5 oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eBumble and bumble. Sumogel Hi-Hold Styling Hair Gel is a professional-grade styling product designed to deliver strong, flexible hold with a brilliant hi-shine finish. Ideal for short to medium hairstyles, this gel allows you to sculpt and define your look without stiffness or flaking. Whether you're aiming for a sleek pompadour, textured spikes, or a polished side part, Sumogel provides the control you need while keeping your hair looking naturally shiny and healthy.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong, Flexible Hold:\u003c\/strong\u003e Provides all-day hold that keeps your style in place without feeling rigid or crunchy. Hair remains touchable and movable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHi-Shine Finish:\u003c\/strong\u003e Delivers a glossy, high-shine look that enhances your hair's natural luster, making styles appear vibrant and healthy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesigned for Short to Medium Hair:\u003c\/strong\u003e Perfect for creating defined styles on shorter lengths, from close crops to medium-length cuts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for All Hair Types:\u003c\/strong\u003e Works on straight, wavy, curly, and coily hair, offering versatility for different textures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Flake Formula:\u003c\/strong\u003e Dries clear and leaves no white residue, ensuring a clean, professional appearance throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to Wash Out:\u003c\/strong\u003e Rinses out easily with shampoo, leaving no buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eStart with clean, towel-dried hair. Scoop a small amount of Sumogel (about a fingertip-sized dollop) and rub it between your palms to emulsify. Apply evenly through damp hair, focusing on the areas you want to style. Use a comb or your fingers to shape your hair into your desired look—whether it's a sleek back, textured spikes, or defined waves. For added volume, blow-dry while styling. Allow the gel to dry naturally or with a diffuser. The hold will set as it dries, providing long-lasting control. To refresh your style, lightly dampen your hands and reshape.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis styling gel is ideal for anyone with short to medium hair who wants a strong, flexible hold with a glossy finish. It's perfect for men and women seeking a reliable product for everyday styling or special occasions. Whether you have fine, thick, straight, or curly hair, Sumogel adapts to your texture to deliver defined, polished results. Stylists and at-home users alike will appreciate its professional performance and easy application.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eBumble and bumble. is a trusted name in professional hair care, known for innovative formulas that combine performance with quality ingredients. Sumogel Hi-Hold Styling Gel stands out for its unique balance of strength and flexibility—you get the control of a strong gel without the stiffness or crunch. The hi-shine finish adds a healthy gloss that many gels lack, making your hair look vibrant and well-groomed. Additionally, the non-flaking, residue-free formula ensures your style stays clean all day. If you value a product that works as hard as you do, Sumogel is a smart choice for achieving salon-worthy styles at home.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 1.5 oz (42.5 g)\u003c\/li\u003e\n\u003cli\u003eItem Weight: 119 g (including packaging)\u003c\/li\u003e\n\u003cli\u003eDimensions: 5.8 x 5.8 x 4.8 cm\u003c\/li\u003e\n\u003cli\u003ePack of 1\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46514549227719,"sku":null,"price":59.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B06XGM61XL-bumble-and-bumble-sumogel-hi-hold-stylin-main_c6776d3d-e4a0-49f2-a577-ff3d182422f8.jpg?v=1778115965","url":"https:\/\/avelisse.co.uk\/products\/bumble-and-bumble-sumogel-hi-hold-styling-gel-1-5-oz","provider":"Avelisse","version":"1.0","type":"link"}