{"product_id":"bona-fide-pomade-matte-paste-4-oz","title":"Bona Fide Pomade Matte Paste 4 oz. – Strong Hold, Water-Based Texturizing Pomade with Light Citrus Scent","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eBona Fide Pomade Matte Paste is a premium hair styling product designed for men who want a natural, matte look without the shine. This 4 oz. jar contains a water-based formula that provides a strong yet pliable hold, allowing you to restyle throughout the day. The light citrus fragrance keeps your hair smelling fresh, and the paste washes out easily with water—no harsh chemicals needed.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte Finish:\u003c\/strong\u003e Delivers a natural, non-glossy appearance that looks effortless and modern.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong Hold:\u003c\/strong\u003e Keeps your style in place all day without stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePliable Texture:\u003c\/strong\u003e Allows you to reshape and restyle your hair as needed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-Based Formula:\u003c\/strong\u003e Washes out easily with water; no need for harsh shampoos.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight Citrus Fragrance:\u003c\/strong\u003e Leaves a subtle, fresh scent that isn't overpowering.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Use:\u003c\/strong\u003e Works well for short to medium hair, ideal for textured styles, spikes, or messy looks.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eStart with dry or slightly damp hair. Scoop a small amount of paste (about a fingertip) and rub between your palms to warm it up. Apply evenly through your hair, focusing on the roots for volume and the ends for texture. Style as desired. For extra hold, use a blow dryer on low heat. Reapply throughout the day if needed—the pliable hold makes restyling easy.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis matte paste is ideal for men who prefer a natural look without shine. It suits all hair types, especially those with short to medium length hair. Whether you're going for a casual, messy style or a structured quiff, this product delivers reliable performance.\u003c\/p\u003e\u003ch2\u003eWhy Choose Bona Fide Pomade Matte Paste?\u003c\/h2\u003e\u003cp\u003eBona Fide is a trusted brand in men's grooming, known for quality ingredients and effective formulas. This matte paste stands out for its balance of strong hold and pliability, plus the convenience of water-based washout. The light citrus fragrance is a pleasant bonus. If you want a reliable, everyday styling product that won't weigh your hair down or leave residue, this is an excellent choice.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 4 oz. (113 g)\u003c\/li\u003e\n\u003cli\u003eWeight: 4.25 ounces\u003c\/li\u003e\n\u003cli\u003eDimensions: 2.25 x 2.5 x 2.25 inches\u003c\/li\u003e\n\u003cli\u003eColor: White paste\u003c\/li\u003e\n\u003cli\u003eFragrance: Light citrus\u003c\/li\u003e\n\u003cli\u003eBase: Water-based\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eExperience the difference with Bona Fide Pomade Matte Paste—the perfect tool for effortless, matte styles with lasting hold.\u003c\/p\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46515488293063,"sku":null,"price":44.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B00TUGCW8I-bona-fide-pomade-matte-paste-4-oz-matte--main_36c4e690-f55b-4834-bfe1-638f786c6832.jpg?v=1778132263","url":"https:\/\/avelisse.co.uk\/products\/bona-fide-pomade-matte-paste-4-oz","provider":"Avelisse","version":"1.0","type":"link"}