{"product_id":"bed-head-tigi-serial-blonde-purple-toning-shampoo","title":"Bed Head by TIGI Serial Blonde Purple Toning Shampoo for Cool Blondes – Neutralizes Brass Tones, Sulfate-Free, 13.53 oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eWelcome to the world of brilliant blonde hair, where every shade from icy platinum to warm honey deserves to shine without the dreaded brass. Bed Head by TIGI Serial Blonde Purple Toning Shampoo is your go-to solution for maintaining a cool, salon-quality blonde at home. Formulated with color-correcting violet pigments, this sulfate-free shampoo neutralizes unwanted yellow and orange tones while gently cleansing your hair. Whether you're a natural blonde, a highlighted brunette, or rocking a silver or gray mane, this purple shampoo helps you preserve your perfect hue between salon visits.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeutralizes Brass Tones:\u003c\/strong\u003e The violet pigments in this shampoo counteract warm undertones, leaving your blonde cooler and brighter.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-Free Formula:\u003c\/strong\u003e Gentle enough for color-treated hair, it cleanses without stripping natural oils or fading your color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVibrant Shine:\u003c\/strong\u003e Enriched with conditioning agents, it helps restore luster and softness, so your hair looks healthy and glossy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalon-Quality Results:\u003c\/strong\u003e Developed by TIGI, a trusted name in professional haircare, you get the same performance stylists rely on.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLarge 13.53 oz Size:\u003c\/strong\u003e Generous bottle for long-lasting use, perfect for regular toning maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, start by wetting your hair thoroughly. Apply a generous amount of Bed Head by TIGI Serial Blonde Purple Toning Shampoo and massage into a rich lather, focusing on areas where brassiness appears most. Leave the shampoo on for 2-5 minutes depending on your desired level of toning – the longer you leave it, the more intense the result. Rinse thoroughly and follow with a conditioner or treatment. Use 2-3 times per week or as needed to maintain your ideal blonde tone. For very light or platinum hair, start with a shorter processing time to avoid over-toning.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis purple shampoo is designed for anyone with blonde, silver, gray, or highlighted hair who wants to combat brassiness. It's ideal for cool blondes looking to maintain an icy shade, natural blondes wanting to brighten their color, and brunettes with highlights that need toning. The sulfate-free formula makes it suitable for color-treated and chemically processed hair, as well as those with sensitive scalps.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eBed Head by TIGI is a brand synonymous with creativity and professional-grade haircare. Serial Blonde Purple Toning Shampoo stands out because it delivers visible results without harsh sulfates or drying alcohols. Many purple shampoos can leave hair feeling dry or brittle, but this formula balances toning power with gentle conditioning, so your hair stays soft and manageable. Plus, the large 13.53 oz bottle offers great value for regular use. Whether you're a salon devotee or a DIY color enthusiast, this shampoo makes it easy to keep your blonde beautiful between appointments.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 13.53 fl oz (400 ml)\u003c\/li\u003e\n\u003cli\u003eWeight: 400 grams\u003c\/li\u003e\n\u003cli\u003eDimensions: 2.371 x 2.371 x 8.539 inches\u003c\/li\u003e\n\u003cli\u003eColor: Purple (shampoo itself is purple in color)\u003c\/li\u003e\n\u003cli\u003ePack of 1\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eElevate your haircare routine with Bed Head by TIGI Serial Blonde Purple Toning Shampoo and say goodbye to brass for good.\u003c\/p\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46501019615431,"sku":null,"price":31.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B09JC6NWVQ-bed-head-by-tigi-serial-blonde-purple-to-main_771810aa-cca1-464d-9c7f-517f52308133.jpg?v=1777949443","url":"https:\/\/avelisse.co.uk\/products\/bed-head-tigi-serial-blonde-purple-toning-shampoo","provider":"Avelisse","version":"1.0","type":"link"}