{"product_id":"avyna-italy-purple-shampoo","title":"Avyna Italy Purple Shampoo - Tones Down Unwanted Yellow Hues on Grey, Lightened, or Streaked Hair - 16.9 Fl Oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eAvyna Italy Purple Shampoo is a professional-grade toning shampoo designed to neutralize unwanted yellow and brassy hues in grey, silver, white, blonde, lightened, or streaked hair. Infused with violet pigments, it works by depositing cool tones to refresh and maintain your hair color between salon visits. The 16.9 fl oz (500 ml) bottle offers long-lasting use, making it an essential addition to your hair care routine.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeutralizes Brassiness:\u003c\/strong\u003e The violet pigments counteract yellow and orange undertones, leaving hair looking cool, bright, and vibrant.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafe for Color-Treated Hair:\u003c\/strong\u003e Gentle enough for daily use on colored, highlighted, or chemically processed hair without stripping color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances Grey and Silver:\u003c\/strong\u003e Helps maintain a crisp, clean silver or grey tone by preventing dullness and discoloration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturizing Formula:\u003c\/strong\u003e Enriched with conditioning agents to keep hair soft, shiny, and manageable while toning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalon-Quality Results:\u003c\/strong\u003e Developed with Italian expertise, delivering professional performance at home.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply Avyna Italy Purple Shampoo to wet hair, massaging gently into a lather. Leave on for 3-5 minutes (or longer for more intense toning) before rinsing thoroughly. For best results, follow with a conditioner. Use 2-3 times per week or as needed to maintain desired tone. Adjust leave-in time based on hair porosity and level of brassiness.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis shampoo is ideal for anyone with grey, silver, white, blonde, lightened, or streaked hair who wants to combat unwanted warm tones. It suits all hair types, including straight, wavy, curly, and coily textures, and is perfect for both natural and color-treated hair.\u003c\/p\u003e\u003ch2\u003eWhy Choose Avyna Italy Purple Shampoo\u003c\/h2\u003e\u003cp\u003eAvyna Italy combines Italian craftsmanship with advanced hair care technology. This purple shampoo stands out for its effective toning power, gentle formula, and generous size. Unlike harsh toners, it conditions while it tones, leaving hair healthy and lustrous. Whether you're maintaining a chic silver mane or keeping highlights bright, Avyna Italy delivers consistent, visible results.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 16.9 Fl Oz (500 ml)\u003c\/li\u003e\n\u003cli\u003eDimensions: 5.68 cm x 5.8 cm x 22.09 cm\u003c\/li\u003e\n\u003cli\u003ePack Quantity: 1 bottle\u003c\/li\u003e\n\u003cli\u003eSuitable for daily use\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46517235515591,"sku":null,"price":60.22,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B0FGKRZ4F9-avyna-italy-purple-shampoo-tones-down-un-main.jpg?v=1778148418","url":"https:\/\/avelisse.co.uk\/products\/avyna-italy-purple-shampoo","provider":"Avelisse","version":"1.0","type":"link"}