{"product_id":"aveda-men-pure-formance-grooming-hair-cream","title":"Aveda Men Pure-Formance Grooming Hair Cream - Medium Hold, Conditions \u0026 Controls, 4.2 oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eAveda Men Pure-Formance Grooming Hair Cream is a versatile styling cream designed for men who want a natural-looking medium hold with added conditioning benefits. Infused with plant-based ingredients, this cream helps control unruly hair while adding moisture and a subtle shine. The lightweight formula is perfect for daily use, providing manageability without weighing hair down. With 94% naturally derived ingredients, you can feel good about what you're putting on your hair.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium Hold:\u003c\/strong\u003e Provides flexible control that keeps your style in place without stiffness or crunch. Ideal for casual to polished looks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions \u0026amp; Controls:\u003c\/strong\u003e Nourishes hair while taming flyaways and frizz. The conditioning agents help soften hair for easier styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdds Moisture and Shine:\u003c\/strong\u003e Hydrates dry hair and imparts a healthy, natural shine. No greasy residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e94% Naturally Derived:\u003c\/strong\u003e Formulated with plant-based ingredients like organic aloe, jojoba oil, and lavender oil. Free from synthetic fragrances and harsh chemicals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Use:\u003c\/strong\u003e Suitable for all hair types and lengths. Can be applied to damp or dry hair for different styling effects.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, start with clean, towel-dried hair. Scoop a small amount of cream (about a dime-sized) and rub between palms to emulsify. Apply evenly through damp hair, focusing on mid-lengths and ends. Style as desired. For a more defined look, apply to dry hair and reshape. Use more product for thicker or longer hair. Can be used alone or layered with other Aveda Men styling products.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis grooming cream is ideal for men seeking a natural, flexible hold with added conditioning. It's perfect for those with dry, unruly, or frizz-prone hair who want a product that tames without weighing down. Whether you have short, medium, or long hair, this cream works for casual everyday styles or more polished looks. Environmentally conscious consumers will appreciate the high percentage of naturally derived ingredients and Aveda's commitment to sustainability.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eAveda Men Pure-Formance Grooming Hair Cream stands out for its clean formulation and effective performance. Unlike many styling products that rely on synthetic polymers and alcohols, this cream uses plant-based ingredients to condition and style simultaneously. The medium hold is versatile enough for a range of styles, from messy texture to sleek comb-overs. Plus, the subtle scent of pure flower and plant essences leaves hair smelling fresh. Aveda is a trusted brand with a long history of botanical innovation and environmental responsibility. By choosing this cream, you're investing in a product that cares for your hair and the planet.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 4.2 fl oz (124 ml)\u003c\/li\u003e\n\u003cli\u003eWeight: 147 grams\u003c\/li\u003e\n\u003cli\u003eDimensions: 7.5 x 4.4 x 14.0 cm\u003c\/li\u003e\n\u003cli\u003eColor: Off White\u003c\/li\u003e\n\u003cli\u003eIngredients: Water, Aloe Barbadensis Leaf Juice, Cetearyl Alcohol, Glycerin, Jojoba Oil, Lavender Oil, among other naturally derived ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46513814798535,"sku":null,"price":56.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B000VZK9U0-aveda-men-pure-formance-grooming-hair-cr-main_be37a705-64cc-4dd8-a14c-1b142e529766.jpg?v=1778105593","url":"https:\/\/avelisse.co.uk\/products\/aveda-men-pure-formance-grooming-hair-cream","provider":"Avelisse","version":"1.0","type":"link"}