{"product_id":"aveda-men-pure-formance-firm-hold-hair-gel-5-fl-oz","title":"Aveda Men Pure-Formance Firm Hold Hair Gel – Maximum Hold, Control \u0026 Shine, 93% Naturally Derived, 5 Fl Oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eAveda Men Pure-Formance Firm Hold Hair Gel delivers maximum hold, control, and shine for men who demand a polished look that lasts all day. With 93% naturally derived ingredients, this gel is crafted to provide strong, flexible hold without stiffness, stickiness, or flaking. Whether you are styling a classic pompadour, a modern quiff, or a sleek side part, this gel gives you the confidence to maintain your style from morning to night.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Hold \u0026amp; Control:\u003c\/strong\u003e Provides a firm, long-lasting hold that keeps hair in place without feeling hard or crunchy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh Shine Finish:\u003c\/strong\u003e Adds a healthy, glossy sheen to your hair for a polished, professional appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e93% Naturally Derived:\u003c\/strong\u003e Formulated with plant-based ingredients, including organic aloe vera and flaxseed, for a more natural approach to styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Flaking Formula:\u003c\/strong\u003e Dries clear and stays put, leaving no white residue or flakes on your hair or scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to Wash Out:\u003c\/strong\u003e Rinses out easily with water, so you can restyle without buildup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePleasant Aroma:\u003c\/strong\u003e Features a subtle, masculine scent of organic peppermint, lavender, and rosemary.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply a small amount of Aveda Men Pure-Formance Firm Hold Hair Gel to damp or dry hair. Work the gel evenly through your hair, then style as desired. For maximum hold and shine, allow the gel to air dry or use a blow dryer on a low setting. Use more product for thicker or longer hair, or for a stronger hold.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis hair gel is ideal for men who want a reliable, high-performance styling product that provides all-day hold and a polished look. It suits all hair types, including straight, wavy, curly, and thick hair. Perfect for professional settings, special occasions, or everyday use when you need your style to stay put.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eAveda is a brand committed to sustainability and high-quality ingredients. The Pure-Formance Firm Hold Hair Gel is part of a men's grooming line that prioritizes performance without compromising on natural origins. With 93% naturally derived ingredients, you get a gel that is effective and gentle on your hair and scalp. The non-flaking, non-sticky formula ensures your style looks fresh all day, while the easy washout makes it convenient to change your look. Choose Aveda Men Pure-Formance for a gel that delivers on its promises and aligns with your values.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 5 Fl Oz (148 ml)\u003c\/li\u003e\n\u003cli\u003eWeight: 0.16 kg (5.6 oz)\u003c\/li\u003e\n\u003cli\u003eDimensions: 7.6 cm x 4.8 cm x 14.9 cm\u003c\/li\u003e\n\u003cli\u003eColor: Off White\u003c\/li\u003e\n\u003cli\u003eForm: Gel\u003c\/li\u003e\n\u003cli\u003eBrand: Aveda\u003c\/li\u003e\n\u003cli\u003eLine: Pure-Formance Men\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46513012768967,"sku":null,"price":55.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B002OJLUJ0-aveda-men-pure-formance-firm-hold-hair-g-main_875dc341-03e3-4002-ae29-c9c2d0dd1a39.jpg?v=1778096043","url":"https:\/\/avelisse.co.uk\/products\/aveda-men-pure-formance-firm-hold-hair-gel-5-fl-oz","provider":"Avelisse","version":"1.0","type":"link"}