{"product_id":"aveda-blue-malva-shampoo-33-8-fl-oz","title":"Aveda Blue Malva Shampoo – Purple Shampoo for Gray \u0026 Blonde Hair, Neutralizes Brassiness, 33.8 Fl Oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eAveda Blue Malva Shampoo is a professional-grade purple shampoo designed to keep gray, blonde, silver, and highlighted hair vibrant and free from brassy yellow tones. Infused with Blue Malva and coneflower extracts, this color-correcting formula gently cleanses while depositing violet pigments to neutralize warmth. The result is a cooler, brighter, and more radiant shade. With 95% naturally derived ingredients, it is a gentle yet effective solution for maintaining your desired color between salon visits.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeutralizes Brassiness:\u003c\/strong\u003e The violet pigments counteract yellow and orange undertones, restoring a cool, ashy finish to gray and blonde hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e95% Naturally Derived:\u003c\/strong\u003e Formulated with plant-based ingredients like Blue Malva and coneflower, ensuring a gentle cleanse without harsh sulfates or synthetic colors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDaily Use Safe:\u003c\/strong\u003e Gentle enough for frequent washing, helping to maintain color without over-drying.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich Lather:\u003c\/strong\u003e Creates a luxurious foam that evenly distributes color-correcting pigments from root to tip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePleasant Aroma:\u003c\/strong\u003e Features Aveda's signature pure-fume™ aroma with calming lavender, rosemary, and other essential oils.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLarge Liter Size:\u003c\/strong\u003e 33.8 fl oz (1 liter) provides long-lasting value for home or salon use.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eWet hair thoroughly. Apply a generous amount of Aveda Blue Malva Shampoo and massage into a rich lather. Leave on for 1–3 minutes to allow the violet pigments to work. Rinse thoroughly. For best results, follow with Aveda Blue Malva Conditioner. Use as often as needed, even daily.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis shampoo is ideal for anyone with gray, white, silver, blonde, or highlighted hair who wants to eliminate brassy or yellow tones. It is suitable for natural or color-treated hair and works on all hair types, including fine, thick, curly, or straight hair. Perfect for maintaining cool tones between salon appointments.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eAveda is a trusted brand known for its commitment to plant-based, cruelty-free beauty. Blue Malva Shampoo is expertly formulated to deliver visible results without stripping hair of its natural moisture. Unlike harsh toning shampoos, it conditions while it tones, leaving hair soft and shiny. The large liter size offers exceptional value, making it a favorite among professionals and at-home users alike.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 33.8 Fl Oz (1 Liter)\u003c\/li\u003e\n\u003cli\u003eDimensions: 8.42 x 8.42 x 25.4 cm\u003c\/li\u003e\n\u003cli\u003eWeight: 1100 g\u003c\/li\u003e\n\u003cli\u003eColor: Purple (violet)\u003c\/li\u003e\n\u003cli\u003eKey Ingredients: Blue Malva, Coneflower Extract\u003c\/li\u003e\n\u003cli\u003eNaturally Derived: 95%\u003c\/li\u003e\n\u003cli\u003eCruelty-Free: Yes, Aveda is a cruelty-free brand.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46513004970183,"sku":null,"price":102.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B0016JDLO6-aveda-blue-malva-shampoo-purple-shampoo--main_6d6fea0c-f15c-467b-937c-fc2b4f07cd9e.jpg?v=1778095817","url":"https:\/\/avelisse.co.uk\/products\/aveda-blue-malva-shampoo-33-8-fl-oz","provider":"Avelisse","version":"1.0","type":"link"}