{"product_id":"as-i-am-rice-water-shampoo-8-oz","title":"As I Am Rice Water Shampoo 8 oz - Gentle Cleanser with Black Rice, Saw Palmetto, Biotin - Moisturizing, Sulfate Free, Paraben Free - For All Hair Types","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eAs I Am Rice Water Shampoo is a gentle, moisturizing cleanser that harnesses the ancient beauty secret of fermented rice water. Formulated with forbidden black rice, saw palmetto, and biotin, this 8 oz shampoo is designed to cleanse your hair and scalp without harsh sulfates or parabens. It’s the perfect everyday shampoo for anyone seeking to maintain healthy, vibrant hair while supporting hair strength and growth.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFermented Rice Water Complex:\u003c\/strong\u003e Infused with forbidden black rice, known for its antioxidant properties, to help nourish and strengthen hair from root to tip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Cleansing:\u003c\/strong\u003e Free from sulfates and parabens, this shampoo removes dirt and excess oil without stripping natural moisture, leaving hair soft and manageable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturizing Formula:\u003c\/strong\u003e Enriched with biotin and saw palmetto to help maintain scalp health and support hair’s natural moisture balance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan \u0026amp; Cruelty Free:\u003c\/strong\u003e Made with plant-based ingredients and never tested on animals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for All Hair Types:\u003c\/strong\u003e Whether you have straight, wavy, curly, or coily hair, this shampoo works gently to cleanse and condition.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply a generous amount to wet hair and scalp. Massage gently to create a rich lather, then rinse thoroughly. For best results, follow with As I Am Rice Water Conditioner. Use as often as needed.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis shampoo is ideal for anyone looking for a gentle, moisturizing cleanser that supports hair health. It’s especially beneficial for those with dry or sensitive scalps, fine or thinning hair, or anyone seeking to reduce breakage and promote stronger hair. It’s also perfect for individuals who prefer clean, vegan beauty products.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eAs I Am is a trusted brand in hair care, known for creating effective, gentle formulas that respect your hair’s natural texture. Rice water has been used for centuries to promote hair growth and shine, and this shampoo delivers those benefits in a convenient, everyday bottle. With no harsh chemicals and a focus on moisture, it helps you achieve healthier hair without compromise.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 8 Fl Oz (237 mL)\u003c\/li\u003e\n\u003cli\u003eWeight: 227 grams\u003c\/li\u003e\n\u003cli\u003eDimensions: 1.8 x 1.8 x 7.7 inches\u003c\/li\u003e\n\u003cli\u003ePackaging: Plastic bottle\u003c\/li\u003e\n\u003cli\u003eFormulation: Sulfate free, paraben free, vegan, cruelty free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46479575777479,"sku":null,"price":28.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B0BDMWR8Q9-as-i-am-rice-water-shampoo-8-oz-with-for-main_752aa9ac-a304-4ee5-b1a0-ea9f55be0e2a.jpg?v=1777636310","url":"https:\/\/avelisse.co.uk\/products\/as-i-am-rice-water-shampoo-8-oz","provider":"Avelisse","version":"1.0","type":"link"}