{"product_id":"american-crew-matte-clay-cream-5-fl-oz","title":"AMERICAN CREW Matte Clay Cream – Medium Hold Hair Styling Clay Gel for Men, Matte Finish, 5 fl oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eAMERICAN CREW Matte Clay Cream is a versatile hybrid hair styling product that combines the best of clay and gel for a medium hold with a natural matte finish. Designed for men who want effortless style without the greasy or shiny look, this 5 fl oz cream delivers texture, volume, and separation. Infused with natural clays and beeswax, it provides a flexible hold that lasts all day while allowing you to restyle as needed. Whether you're aiming for a messy, textured look or a clean, defined style, this clay cream adapts to your needs.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium Hold:\u003c\/strong\u003e Provides enough control to shape your hair without making it stiff or crunchy. You can move and restyle throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte Finish:\u003c\/strong\u003e Eliminates unwanted shine, giving your hair a natural, healthy appearance. Perfect for casual and professional settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClay and Beeswax Formula:\u003c\/strong\u003e Natural clays absorb excess oil and add texture, while beeswax provides a flexible, long-lasting hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy Application:\u003c\/strong\u003e The cream-based formula glides smoothly through hair, making it easy to distribute evenly from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Styling:\u003c\/strong\u003e Works on short to medium-length hair. Ideal for creating messy, textured styles, pompadours, or slicked-back looks with a matte finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Residue:\u003c\/strong\u003e Washes out easily with shampoo, leaving no buildup or flaking.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, start with clean, towel-dried hair. Scoop a small amount (about a dime-sized) of the clay cream onto your fingertips. Rub your hands together to warm and emulsify the product. Apply evenly through your hair, focusing on the roots for volume and the ends for texture. Style as desired using your fingers or a comb. For a more defined look, use a blow dryer on low heat. Reapply if needed for extra hold or texture. The product works well on both damp and dry hair, depending on the desired finish.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eAMERICAN CREW Matte Clay Cream is designed for men who prefer a natural, matte finish without heavy shine or stickiness. It suits all hair types, especially straight to wavy hair, and is ideal for those with medium-length styles. Whether you have a professional job, a casual lifestyle, or an active routine, this product offers reliable hold that lasts through the day. It's also great for men new to styling products, as its medium hold is forgiving and easy to work with.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eAMERICAN CREW is a trusted brand in men's grooming, known for high-quality, salon-grade products. This Matte Clay Cream stands out because it bridges the gap between a traditional clay and a gel, offering the best of both worlds: the texture and matte finish of clay with the easy application and hold of a gel. Unlike many clays that can be hard to wash out, this cream-based formula rinses cleanly. It also contains natural ingredients that are gentle on hair and scalp. With a 5 fl oz size, it's travel-friendly and long-lasting. Choose AMERICAN CREW Matte Clay Cream for a reliable, everyday styling solution that delivers professional results at home.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cp\u003eSize: 5 fl oz (148 ml). Weight: 161 grams. Dimensions: 5.05 x 5.05 x 17.0 cm. Color: Orange (packaging). Scent: Fresh, clean fragrance with subtle earthy notes. Ingredients: Water, Beeswax, Kaolin Clay, Cetearyl Alcohol, etc. (full list on label).\u003c\/p\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46499903668423,"sku":null,"price":39.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B07WD211VC-american-crew-matte-clay-cream-hybrid-ha-main_c97ff56b-cfbe-481a-b57e-b7bef5c93fc9.jpg?v=1777934425","url":"https:\/\/avelisse.co.uk\/products\/american-crew-matte-clay-cream-5-fl-oz","provider":"Avelisse","version":"1.0","type":"link"}