{"product_id":"almay-truly-lasting-color-liquid-foundation-140-buff","title":"Almay Truly Lasting Color Liquid Foundation - Long Wearing Natural Finish, Hypoallergenic \u0026 Cruelty-Free, 140 Buff, 1 fl oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eAlmay Truly Lasting Color Liquid Foundation is your go-to for a natural, long-wearing finish that feels lightweight and comfortable. Designed for sensitive skin, this foundation is hypoallergenic, dermatologist-tested, and free from common irritants. Enriched with Vitamin E and lemon extract, it nourishes your skin while providing buildable coverage that lasts up to 16 hours. Available in 140 Buff, a versatile shade that complements many skin tones.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Wearing Formula:\u003c\/strong\u003e Stays put for up to 16 hours without fading or settling into fine lines, giving you confidence from morning to night.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Finish:\u003c\/strong\u003e Provides a smooth, even complexion that looks like your skin, only better. No cakey or heavy feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHypoallergenic \u0026amp; Dermatologist Tested:\u003c\/strong\u003e Gentle on sensitive skin, reducing the risk of irritation. Free from fragrances, parabens, and other harsh chemicals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E \u0026amp; Lemon Extract:\u003c\/strong\u003e Antioxidant-rich ingredients help protect and nourish skin, leaving it feeling soft and healthy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Almay is committed to ethical beauty; this product is never tested on animals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy Application:\u003c\/strong\u003e Smooth, blendable texture that can be applied with fingers, sponge, or brush for customizable coverage.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eStart with clean, moisturized skin. Shake the bottle well. Dispense a small amount onto your fingertips, a makeup sponge, or a foundation brush. Dot the foundation onto your forehead, cheeks, nose, and chin, then blend outward in gentle strokes. For extra coverage, build up in thin layers. Allow a moment for the formula to set. Use alone or with a setting powder for a matte finish.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis foundation is ideal for anyone seeking a reliable, everyday foundation that won't irritate sensitive skin. It's perfect for those who prefer a natural, no-makeup makeup look but need long-lasting wear. Whether you have dry, combination, or normal skin, the hydrating ingredients help maintain comfort throughout the day. The shade 140 Buff suits light to medium skin tones with neutral undertones.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eAlmay Truly Lasting Color Liquid Foundation stands out for its commitment to skin health and ethical standards. Unlike many foundations that rely on heavy chemicals, this formula prioritizes gentle, effective ingredients. The inclusion of Vitamin E and lemon extract offers antioxidant benefits, while the hypoallergenic and cruelty-free credentials make it a responsible choice. Backed by dermatologist testing, it delivers on its promises without compromise. For a foundation that cares for your skin as much as it enhances your beauty, this is an excellent option.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 1 fl oz (30 ml)\u003c\/li\u003e\n\u003cli\u003eShade: 140 Buff\u003c\/li\u003e\n\u003cli\u003eFinish: Natural\u003c\/li\u003e\n\u003cli\u003eCoverage: Medium, buildable\u003c\/li\u003e\n\u003cli\u003eSkin Type: All, especially sensitive\u003c\/li\u003e\n\u003cli\u003eIngredients: Infused with Vitamin E and lemon extract\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46475302437063,"sku":null,"price":31.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B0039UTUKO-almay-liquid-foundation-truly-lasting-co-main_65a2c88b-aca6-497c-937e-6ba181a0c6a7.jpg?v=1777546467","url":"https:\/\/avelisse.co.uk\/products\/almay-truly-lasting-color-liquid-foundation-140-buff","provider":"Avelisse","version":"1.0","type":"link"}